In this blog post, we will discuss 12 strategies for better email marketing that can help your business grow and succeed. With these strategies in mind, you’ll be able to get more people on board with your products or services. We love sharing information about how businesses can use email marketing to their advantage because so many companies struggle with it!
The following are 12 strategies for better email marketing:
- Use targeted campaigns. Campaigns from past email marketing efforts can be reused with new content, links, and images to increase engagement rates. Targeting is also important for specific segments of your audience depending on their interests or demographics. For example, if you’re a travel retailer and targeting millennials, it might be a good idea to include images of people in various cities around the world.
- Create an email schedule for your audience types. For example, if you want to send transactional emails on Monday mornings at 12:00 am, but don’t want to blast subscribers with marketing messages all day long on Tuesday through Friday, make sure you create a separate marketing email schedule for those days. This will still allow your subscribers to expect transactional emails on Monday mornings but avoid receiving them all day long throughout the week and weekend when they are not expecting it.
- Remember that promotions can be more than just discounts or offers: Consider using promotional messages to drive traffic back to your site. Provide a link in the email to reward subscribers for their loyalty by giving them exclusive deals, discounts, and content they won’t find anywhere else.
- Create a segmented list of recipients who have engaged with your company before through various marketing channels — this will be valuable when you’re ready to promote new products or offers that may be of interest to them.
- Maintain a consistent and familiar branding identity for all email campaigns. This is especially important for transactional emails that your subscribers have come to expect from you on an ongoing basis, such as shipping notifications or order confirmations.
- Include visuals in every promotional email campaign so that recipients know what products are being offered.
- Offer your subscribers the opportunity to provide feedback through an email campaign, even if it’s just once a year. This will not only give you insight into how effective your current promotional emails are, but this information is also valuable when determining what new products and services would be of interest in the future.
- Include social media links and hashtags in every email to drive engagement on other channels.
- Send your emails at a scheduled time of day or weekday so that recipients know when they’ll be receiving an update from you. For example, if your audience is expecting transactional notifications about their order deliveries on Tuesdays and Thursdays between the hours of 12:00 am – 11:59 pm, make sure you send those emails at the appropriate time.
- Use a check-in email campaign to remind subscribers that they haven’t purchased anything in awhile or updated their address with your company. This type of campaign is great for companies who have an ongoing relationship and want to increase the frequency of engagement without bombarding them with too many promotional emails.
- Automatically add your audience to a drip marketing list if they haven’t engaged with your company for over six months. This will ensure that you’re not wasting resources on sending promotional messages to people who are no longer interested in what you have to offer, while also staying top of mind and providing them the opportunity to engage when they’re ready.
- Use a “Call to Action” in the subject line of your email campaigns, and consider having multiple CTAs throughout the email content depending on what you’re marketing at that time (e.g., one for discounts or special offers, another for exclusive deals).
Better Email Marketing: Gmail
- Gmail the inbox for all of Google’s services, has a whopping 425 million active monthly users.
- Gmail is just one part of that equation. There are plenty of other options available to you as well including Yahoo Mail and Outlook among many others. But there’s not really any point in using another platform if it doesn’t provide something your current platform can’t.
- is a free service that includes 15GB of storage and has many features that allow you to more effectively reach subscribers, such as the ability to send messages with up to three different graphics or images in them per campaign.
- The bottom line? You need an active mailing list that’s as targeted and relevant to your audience today as it was when you first signed up for that service.